- All marketing specialists (webmasters, product managers, etc).
- All professionals in charge of managing a website.
- A grasp of the basics of marketing.
- To generate traffic on your website quickly and in the correct manner.
- Master the vocabulary of web marketing.
- Optimise your site and key words to improve your positioning and buy the most relevant key words.
- Organise effective marketing operations.
- Analyse your results and make the necessary adjustments.